juicy pool. newsletter no. 2009/3

Dear juicy pool. Newsletter subscriber,

with new and exciting design, architecture, film and multimedia clients and projects, we take off into autumn. Besides the classic media work, we also face consulting and workshops in the following weeks, as well as marketing and PR, websites and Web 2.0-strategies.

Contents:

>> New Clients/Projects
>> Beatrix Roidinger on workshop tour
>> New Staff Member
>> VIENNA DESIGN WEEK goes Web 2.0
>> wonderland – platform for architecture with successful exhibition
>> departure funding for LOOP
>> bAIK-panel discussion on Oct 28, 2009
>> LIGHT INSIGHT – website relaunched
>> Links

 
 

New Clients/Projects

filmladen with "Desert Flower"

On October 9, the film version of Waris Dirie’s bestseller „Desert Flower“ hits our cinemas. For filmladen Filmverleih, juicy pool takes over the marketing for its target groups. For that purpose we contracted twenty powerful cooperations with notable NGOs – amongst others Amnesty International, SOS Mitmensch and Horizont3000 –, with political organisations and municipal institutions.

juicy pool: target group marketing

WIEN PRODUCTS Collection 2009

Tradition is trendy: renowned Viennese companies with technical know-how cooperate with external, upcoming designers. The Austrian Federal Economic Chamber again assigned juicy pool with press relations and the accompanying press reception for its project WIEN PRODUCTS Collection 09.

juicy pool: press relations

kunath_trenkwalder architekten

kunath_trenkwalder architects focus on functional, structural, and economical adequacy when designing and implementing. juicy pool counsels Martin Kunath and Birgit Trenkwalder in their company appearance, as well as with their new project „smart studies“. PR, media relations, networking strategies, web presence and portfolio compilation are the most important topics.

juicy pool: general consulting / "smart studies" project

Vandasye

Is it possible for a designer to stay authentic, and be successful at the same time? With this question, Georg Schnitzer and Peter Umgeher, founders of Vandasye, turned to juicy pool. Of course it’s possible! And how that is possible, we analysed in a workshop together.

juicy pool: consulting PR, image, presentation, customer acquisition

Kunstverwaltung

Helping young entrepreneurs with successfully selling a good product is one of our core competences. Together with and for the company Kunstverwaltung – they commit themselves to the digital recording and archiving of art collections – we developed the grass roots for it.

juicy pool: cnsulting business plan, PR, marketing, customer acquisition


Beatrix Roidinger on workshop tour

Beatrix Roidinger conducts workshops at Mingo Academy

The Vienna Business Agency (WWFF) offers certain services for start-ups with its Mingo initiative. Beatrix Roidinger conducts for Mingo Academy multiple workshops, dealing with PR, press relations, marketing and online marketing – areas that are important in any stage of an enterprise’s foundation.

juicy pool: workshops PR, press relations, marketing and online marketing

Beatrix Roidinger lecturer at we workshop in Salzburg
On November 7, Beatrix Roidinger again gives a lecture in the context of we - workshops for entrepreneurs in Salzburg that deals with the topics PR and marketing. Via interactive reflection and theoretical basics, the participants can find out about communication and corporate strategies.

juicy pool: workshop PR and marketing

departure Expert Speed Dating with Beatrix Roidinger

Selected members from the departure “expertenpool” answer questions from entrepreneurs of the creative industries and start-ups. For one symbolic Euro, Beatrix Roidinger also counsels interested parties for a period of 15 minutes!

Thursday Oct 8, 6 p.m. (registration starts 5.30 p.m.), University of Applied Arts Vienna


New Staff Member

Sonja Illa-Paschen

Since July 2009, Sonja Illa-Paschen contributes to our team with organising abilities and fresh textual ideas. The art historian has 12 years of experience in the cultural sector, and with her journalistic skills, Sonja is right up juicy pool’s alley. She is keen on the creative industries – that makes us happy … and our clients.

sonja.paschen [at] juicypool [dot] com


VIENNA DESIGN WEEK goes Web 2.0

That web 2.0 is relevant for successful online marketing, juicy pool already knows. That’s why the VIENNA DESIGN WEEK now is at facebook: the fans (already over 500, and increasing) get updates, photos/videos, and the chance to take part in raffles.

juicy pool: national and international PR, marketing, website conception and realisation
more information


wonderland – platform for architecture with successful exhibition

1.700 visitors in four weeks – wonderland gave a positive and successful summary of its exhibition „Deadline Today!“ (June 18 – July 20), as well as the opening and its international symposium. juicy pool accompanies wonderland since its beginnings 2004, and was again responsible for press relations.

juicy pool: press relations
more information


Funding by departure for LOOP. The Institute for Systemic Media Research

juicy pool is delighted as LOOP! The Institute for Systemic Media Research receives a funding of € 15.000 (pioneer funding) from departure wirtschaft, kunst und kultur gmbh for its project „LOOP Academy“. juicy pool continues the press work, and supports the institution in its PR interests.

juicy pool: press relations
more information


bAIK-panel discussion "Sustainable Planning and Building – without building certification?"

At the 4th panel discussion of the Federal Chamber of Architects and Chartered Engineering Consultants, „Sustainable Planning and Building“, on October 28 (registration until Oct 26), the impact of building certifications and their future is going to be discussed. juicy pool is again responsible for press relations.

juicy pool: press relations
more information


LIGHT INSIGHT – relaunched website shines in a new light

The Viennese light manufacturer Light Insight produces light objects using LED technology and coloured light. The products are now displayed on the new website, the relaunch of which juicy pool has designed and implemented.

juicy pool: conception and implementation of website redesign, PR
more information


Links

gopetition.com
On September 1, the time of the hundred-watt was over! Only energy saving lamps are going to be sold. Gopetition is „pro light bulbs“ – besides the environmentally related reasons (energy saving lamps contain mercury, and are hazardous waste!) there are also health effects: retinal injuries because of short-wave blue light, hormonal stress reactions and sleep disturbances. All tested on rats – so why not on humans now?

luxuryculture.com

People, products, travels and beautiful pictures – Luxuryculture.com combines all that.
For those, who want to stay updated with high-class lifestyle information, this is it. The newest designs are shown, the most fashionable cities and shops are discussed, the most fascinating people – artists, designers, stars – are being photographed and interviewed. Luxury is everywhere!

shorpy.com

Revelling in very old memories is possible in the Shorpy Photo Archive. Shorpy’s blog presents new old photos daily in top quality. Visiual testimonials from America, from the 19th century to the forties – people and machines, everyday life and off time. There’s always something to marvel and to smirk at, and Shorpy’s shop sells the favourites, too.